Ever since they’ve entered the beauty scene, The Ordinary has been gaining fans from all over the world. One single product sold out almost immediately, leading The Ordinary to become one of the top skincare brands at the moment. The brand has definitely earned it, and we’re here to talk about how. How did this relatively new brand take over the beauty scene so quickly and efficiently?
They’re Affordable
This is a big one – The Ordinary sells their products for very affordable prices. That isn’t to say that they’re not good quality. Quite the opposite. Their Retinol products have made a name for themselves as being excellent. The reason the brand’s products are so cheap is due to the fact that they believe it shouldn’t cost a ridiculous amount to have good skin products that do what they’re meant to. For instance, retinol is vitamin A in its purest form. It’s an incredible ingredient that helps cell renewal, transforming the skin in the process. The Ordinary believes that it shouldn’t cost an arm and a leg to buy such a product. “The technologies [we use] are effective and well-studied,” says the brand, “but a formulation containing them simply doesn’t cost that much to make. As they are not new concepts, no resources are wasted on marketing to convince consumers of the efficacy of a new form of innovation.”
Their Range
Another amazing product made by The Ordinary is its foundation. With 21 shades to choose from, you’d think it would be rather expensive, but it’s not. On top of the amazing price, their foundation is non-chemical SPF 15, making it much easier on the pores. Additionally, you can choose between the serum formula and the full-coverage foundation. It all depends on your skin type and what type of foundation you’re looking for.
Every Skin Type Has A Product
Aside from the extensive range of foundation colors, The Ordinary specializes in skincare, as we’ve mentioned. No matter what skin type you have or what issues you’re dealing with, they’ll have a product for you. Whether you struggle with acne, have too-dry skin, or are simply looking for something to correct pigmentation in your skin, you’ll find an array of products that will solve just that. To top it off, The Ordinary has an online quiz that is made to find the right products for you and your skin, so don’t worry about feeling overwhelmed trying to find the right items.
Minimalist Design
We all know how important packaging and design is in a product. It might not be essential for the actual product, but it makes a difference all the same. The exterior of all The Ordinary’s products reflect the same design elements: monochromatic minimalism. We simply can’t get enough of it. Aside from that, the encasings themselves are made of great materials. A lot of the products come in tinted glass bottles that look divine on any shelf. Not to mention, they’re straight to the point – each product specifies what’s inside in precise detail, so you know exactly what you’re getting.
They Live Up To The Hype
A lot of times, it seems like skincare brands sell out simply due to online ravings rather than the quality of their products. Lucky for us, The Ordinary has products that do just what they say they will. Don’t trust our word for it – try them out for yourself!